:root{
  --bg:#FFFFFF; --surface:#FFFFFF; --alt:#F6F9FD; color-scheme:light; --ink:#001627; --muted:#3F5366; --faint:#5D6F80;
  --line:#E3EAF1; --soft:#F2F6FB; --tint:#EEF5FF; --tint-line:#0062D6;
  --primary:#0062D6; --primary-hover:#004FAD; --on-primary:#FFFFFF;
  --navy:#001627; --navy-2:#0A2438; --navy-line:#1E3A52; --on-navy:#FFFFFF; --on-navy-muted:#C3CFDA;
  --blue:#0074F8; --red:#F94D48; --yellow:#FFC23B; --green:#65A25A;
  --blue-ink:#0062D6; --red-ink:#C2302B; --yellow-ink:#8A6300; --green-ink:#3E7F36;
  --shadow:0 40px 80px -40px rgba(0,22,39,.45);
  --radius-lg:24px; --radius:16px; --radius-sm:12px;
  box-sizing:border-box;
  padding-top:env(safe-area-inset-top,0px);
  padding-bottom:env(safe-area-inset-bottom,0px);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:calc(env(safe-area-inset-top,0px) + 84px);-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font-family:'Figtree',ui-sans-serif,system-ui,-apple-system,'Segoe UI',Helvetica,Arial,sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:var(--primary);text-decoration:none}
h1,h2,h3{margin:0;font-weight:800;letter-spacing:-.02em;line-height:1.1}
p{margin:0}
:focus-visible{outline:3px solid var(--yellow);outline-offset:3px;border-radius:6px}
.wrap{width:100%;max-width:1200px;margin:0 auto;padding-inline:24px}
@media (min-width:768px){.wrap{padding-inline:40px}}
.section{padding-block:80px}
@media (min-width:1024px){.section{padding-block:112px}}
.h2{font-size:clamp(32px,4.4vw,48px)}
.lead{font-size:clamp(17px,1.6vw,20px);color:var(--muted);max-width:640px}
.head{display:flex;flex-direction:column;gap:16px;margin-bottom:48px;max-width:780px}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:14px 24px;border-radius:var(--radius-sm);font:inherit;font-weight:700;font-size:17px;cursor:pointer;border:1.5px solid transparent;transition:background .15s,border-color .15s,transform .15s,translate .2s}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--primary);color:var(--on-primary)}
.btn-primary:hover{background:var(--primary-hover);color:var(--on-primary)}
.btn-ghost{background:var(--surface);color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink);color:var(--ink)}
.btn-navy-ghost{background:transparent;color:var(--on-navy);border-color:var(--navy-line)}
.btn-navy-ghost:hover{border-color:var(--on-navy);color:var(--on-navy)}

/* Header */
.site-header{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:color-mix(in srgb,var(--surface) 88%,transparent);backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;min-height:72px}
.brand img{height:38px;width:auto}
.logo-dark-bg{display:none}
.nav-links{display:none;gap:30px;font-weight:600;font-size:15px}
.nav-links a{color:var(--ink)}
.nav-links a:hover{color:var(--primary)}
.nav-cta{display:none;align-items:center;gap:18px;font-size:15px}
.nav-cta .lang{color:var(--faint);font-weight:600}
.nav-cta .btn{min-height:46px;padding:10px 20px;font-size:15px}
.menu-btn{display:inline-flex;align-items:center;justify-content:center;width:48px;height:48px;border-radius:12px;border:1.5px solid var(--line);background:var(--surface);color:var(--ink);cursor:pointer}
.mobile-menu{display:none;border-top:1px solid var(--line);background:var(--surface)}
.mobile-menu.open{display:block}
.mobile-menu nav{display:flex;flex-direction:column;padding:12px 24px 24px}
.mobile-menu a:not(.btn){padding:14px 0;border-bottom:1px solid var(--line);color:var(--ink);font-weight:700;font-size:18px}
.mobile-menu .btn{margin-top:18px}
@media (min-width:980px){.nav-links,.nav-cta{display:flex}.menu-btn,.mobile-menu,.mobile-menu.open{display:none}}

/* Hero */
.hero{padding-block:48px 72px;position:relative;overflow:hidden}
@media (min-width:1024px){.hero{padding-block:80px 112px}}
.hero-grid{display:grid;gap:48px;align-items:center}
@media (min-width:1024px){.hero-grid{grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:72px}}
.hero h1{font-size:clamp(36px,4.6vw,58px);line-height:1.0;letter-spacing:-.035em;font-weight:900}
.hero .lead{margin-top:24px;max-width:560px}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.hero-actions .btn{flex:1 1 220px}
@media (min-width:600px){.hero-actions .btn{flex:0 0 auto;padding-inline:20px}}
.promises{list-style:none;padding:0;margin:32px 0 0;display:grid;gap:12px;font-weight:600;color:var(--muted);font-size:16px}
.promises li{display:flex;gap:12px;align-items:flex-start}
.promises svg{flex-shrink:0;margin-top:3px}

.hero-visual{position:relative;max-width:560px;width:100%;justify-self:center;padding:0 0 64px}
@media (min-width:1024px){.hero-visual{justify-self:end;padding:0 0 72px 48px}}
.hero-photo{position:relative;border-radius:28px;overflow:hidden;aspect-ratio:4/5;background:var(--soft);box-shadow:var(--shadow)}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 30%}
.shape{position:absolute;pointer-events:none}
.shape-y{top:-22px;right:-22px;width:110px;height:110px;background:var(--yellow);border-radius:0 0 0 110px;z-index:-1}
.shape-g{bottom:24px;right:-18px;width:80px;height:80px;background:var(--green);border-radius:0 0 80px 0;z-index:-1}
.call-chip{position:absolute;top:22px;left:22px;right:22px;display:flex;align-items:center;gap:12px;padding:12px 14px;border-radius:16px;background:rgba(255,255,255,.94);color:#001627;box-shadow:0 18px 40px -18px rgba(0,22,39,.55);max-width:340px}
.call-chip .ic{width:40px;height:40px;border-radius:12px;background:#E7F5EA;display:grid;place-items:center;flex-shrink:0}
.call-chip strong{display:block;font-size:15px;line-height:1.25}
.call-chip span{font-size:13px;color:#3F5366}
.maps-card{position:absolute;left:0;bottom:0;width:min(340px,88%);background:#FFFFFF;color:#001627;border-radius:20px;border:1px solid #DDE5EC;box-shadow:0 30px 60px -28px rgba(0,22,39,.6);overflow:hidden}
.maps-card .q{display:flex;align-items:center;gap:10px;padding:12px 14px;border-bottom:1px solid #EDF1F5;font-size:14px}
.maps-card .q span{flex:1;background:#F1F4F7;border-radius:999px;padding:8px 12px}
.maps-card .res{padding:14px;display:flex;flex-direction:column;gap:10px}
.maps-card .top{border:2px solid #0062D6;background:#EEF5FF;border-radius:14px;padding:12px 14px}
.maps-card .name{font-weight:800;font-size:16px}
.maps-card .meta{font-size:13px;color:#3F5366}
.maps-card .stars{color:#D69A00;letter-spacing:1px}
.maps-card .row{display:flex;gap:8px;margin-top:10px}
.maps-card .pill{font-size:13px;font-weight:700;padding:8px 12px;border-radius:999px}
.maps-card .pill.call{background:#0062D6;color:#fff}
.maps-card .pill.web{border:1px solid #C9D4DE}
.maps-card .other{padding:4px 14px;opacity:.5;font-size:14px}
.maps-card .other b{display:block}
@media (prefers-reduced-motion:no-preference){
  .hero-photo{animation:rise .9s cubic-bezier(.2,.7,.2,1) both}
  .call-chip{animation:drop .7s .6s cubic-bezier(.2,.7,.2,1) both}
  .maps-card{animation:slide .8s .35s cubic-bezier(.2,.7,.2,1) both}
  @keyframes rise{from{opacity:0;transform:translateY(24px) scale(.98)}to{opacity:1;transform:none}}
  @keyframes slide{from{opacity:0;transform:translate(-24px,16px)}to{opacity:1;transform:none}}
  @keyframes drop{from{opacity:0;transform:translateY(-14px)}to{opacity:1;transform:none}}
}


@media (max-width:599px){
  .hero-visual{padding:0}
  .hero-photo{aspect-ratio:1/1.05}
  .hero-photo img{object-position:60% 0%}
  .shape-g{display:none}
  .shape-y{width:80px;height:80px;top:-16px;right:-12px;border-radius:0 0 0 80px}
  .call-chip{top:14px;left:14px;right:auto;max-width:250px;padding:10px 12px;gap:10px}
  .call-chip .ic{width:34px;height:34px}
  .call-chip strong{font-size:13.5px}
  .call-chip span{font-size:12px}
  .maps-card{position:relative;left:auto;bottom:auto;width:auto;margin:-64px 14px 0}
  .maps-card .other{display:none}
}

/* Trades strip */
.trades{background:var(--surface);border-block:1px solid var(--line)}
.trades .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:16px 24px;padding-block:24px}
.trades p{font-weight:600;color:var(--muted);font-size:15px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{padding:8px 14px;border-radius:999px;font-weight:700;font-size:14px;background:var(--soft);color:var(--muted)}
.chip.b{background:color-mix(in srgb,var(--blue) 14%,var(--surface));color:var(--blue-ink)}
.chip.r{background:color-mix(in srgb,var(--red) 14%,var(--surface));color:var(--red-ink)}
.chip.g{background:color-mix(in srgb,var(--green) 16%,var(--surface));color:var(--green-ink)}

/* Pain */
.bg-surface{background:var(--surface)}
.quotes{display:grid;gap:16px}
@media (min-width:768px){.quotes{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}}
.quote{background:var(--soft);transition:translate .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s;border-radius:var(--radius-lg);padding:28px;display:flex;gap:18px;align-items:flex-start}
.quote p{font-size:clamp(20px,2.2vw,24px);font-weight:700;line-height:1.35}
.qmark{width:34px;height:34px;flex-shrink:0;border-radius:0 34px 0 0}
.after-quotes{margin-top:36px;font-size:19px;color:var(--muted);max-width:680px}
.after-quotes strong{color:var(--ink)}

/* Comparison */
.compare{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden}
.compare-row{display:grid;grid-template-columns:1fr;border-top:1px solid var(--line)}
.compare-row:first-child{border-top:0}
.compare-row > div{padding:16px 22px}
.compare-row .k{font-weight:800;padding-bottom:4px}
.compare-row .them{color:var(--faint);padding-block:4px}
.compare-row .them::before{content:"Plataformas de leads: ";font-weight:700}
.compare-row .us{background:var(--tint);font-weight:700}
.compare-row .us::before{content:"Tu web y tu Google: ";font-weight:800;color:var(--blue-ink)}
.compare-head{display:none}
@media (min-width:820px){
  .compare-row{grid-template-columns:repeat(3,minmax(0,1fr))}
  .compare-row > div{padding:22px 28px}
  .compare-row .them::before,.compare-row .us::before{content:none}
  .compare-row .them{padding-block:22px}
  .compare-head{display:grid;background:var(--navy);color:var(--on-navy);font-weight:700;border-top:0}
  .compare-head .them{color:var(--on-navy-muted)}
  .compare-head .us{background:transparent}
}

/* Industries */
.inds{display:grid;gap:20px}
@media (min-width:900px){.inds{grid-template-columns:1.25fr 1fr;grid-template-rows:auto auto}}
.ind{position:relative;border-radius:var(--radius-lg);overflow:hidden;min-height:340px;display:flex;align-items:flex-end;color:#fff;background:var(--navy)}
.ind img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ind::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,22,39,0) 30%,rgba(0,22,39,.88) 100%)}
.ind .txt{position:relative;z-index:1;padding:28px;display:flex;flex-direction:column;gap:8px;max-width:520px}
.ind h3{font-size:28px}
.ind p{color:#DCE4EB;font-size:16px}
.ind-big{min-height:420px}
@media (min-width:900px){.ind-big{grid-row:span 2;min-height:640px}}
.ind-tree{background:#0B2A1A}
.ind-tree::after{display:none}
.ind-tree .deco{position:absolute;right:28px;top:28px;display:grid;grid-template-columns:repeat(2,64px);gap:0}
.ind-tree .deco i{display:block;width:64px;height:64px}
.ind-note{margin-top:20px;font-size:15px;color:var(--faint)}

/* Services */
.services{display:grid;gap:40px 48px}
@media (min-width:640px){.services{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (min-width:1024px){.services{grid-template-columns:repeat(3,minmax(0,1fr))}}
.svc{display:flex;flex-direction:column;gap:12px;padding-top:24px;border-top:2px solid var(--line)}
.svc h3{font-size:22px}
.svc p{color:var(--muted);font-size:16.5px}

/* Founder */
.navy{background:var(--navy);color:var(--on-navy)}
.founder{display:grid;gap:48px;align-items:center}
@media (min-width:960px){.founder{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:80px}}
.founder-photo{position:relative;max-width:460px}
.photo-slot{aspect-ratio:4/5;border-radius:var(--radius-lg);border:1.5px dashed #3A5870;background:var(--navy-2);display:grid;place-items:center;text-align:center;padding:32px;color:var(--on-navy-muted);font-size:16px}
.founder-photo .s1{position:absolute;right:-18px;top:36px;width:64px;height:64px;background:var(--red);border-radius:0 64px 0 0}
.founder-photo .s2{position:absolute;left:-18px;bottom:44px;width:64px;height:64px;background:var(--blue)}
.founder h2{font-size:clamp(32px,4.2vw,48px)}
.founder p{color:var(--on-navy-muted);font-size:18.5px;margin-top:20px;max-width:600px}
.founder-facts{display:grid;gap:24px;margin-top:36px;padding-top:28px;border-top:1px solid var(--navy-line)}
@media (min-width:600px){.founder-facts{grid-template-columns:repeat(2,minmax(0,1fr))}}
.founder-facts b{display:block;font-size:20px}
.founder-facts span{color:var(--on-navy-muted);font-size:15px}

.cred{background:#fff;border:1px solid #D6E2F0;border-radius:var(--radius-lg);padding:32px;box-shadow:0 40px 80px -44px rgba(0,22,39,.35);display:flex;flex-direction:column;gap:22px;position:relative;z-index:1}
.cred-top{display:flex;justify-content:space-between;align-items:center}
.cred-kicker{font-size:14px;font-weight:800;color:var(--blue-ink)}
.cred-shapes{display:grid;grid-template-columns:repeat(2,14px);gap:2px}
.cred-shapes i{display:block;width:14px;height:14px}
.cred-title{margin:0!important;font-size:clamp(22px,2.2vw,26px)!important;font-weight:800;line-height:1.2;color:var(--ink)!important;letter-spacing:-.01em}
.cred-list{list-style:none;margin:0;padding:0;display:grid;gap:18px}
.cred-list li{display:flex;gap:14px;align-items:flex-start}
.cred-ic{width:42px;height:42px;border-radius:12px;background:var(--soft);display:grid;place-items:center;flex-shrink:0}
.cred-list b{display:block;font-size:16.5px;color:var(--ink)}
.cred-list span{font-size:15px;color:var(--faint)}
.cred-link{font-weight:700;font-size:16px;padding-top:18px;border-top:1px solid var(--line);min-height:44px;display:flex;align-items:center}
.cred-link:hover{color:var(--primary-hover)}
.founder-photo .s1,.founder-photo .s2{z-index:2}
@media (max-width:959px){.founder-photo{order:2;max-width:none}}
.cred-list li{transition:translate .3s}
.cred-list li:hover{translate:4px 0}

/* Results */
.cases{display:grid;gap:24px}
@media (min-width:900px){.cases{grid-template-columns:repeat(2,minmax(0,1fr))}}
.case{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;display:flex;flex-direction:column}
.case .slot.proof{padding:0;background:#F6F9FD}.case .slot.proof img{width:100%;height:100%;object-fit:cover}
.case .src{font-size:13px;color:var(--faint);margin-top:-6px}
.case .slot{aspect-ratio:16/9;background:var(--soft);display:grid;place-items:center;text-align:center;padding:24px;color:var(--faint);font-size:15px}
.case .body{padding:28px;display:flex;flex-direction:column;gap:22px}
.case h3{font-size:22px}
.case .where{color:var(--faint);font-size:15px;margin-top:4px}
.metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.metrics b{display:block;font-size:clamp(18px,1.9vw,22px);font-weight:900;letter-spacing:-.02em}
.metrics span{font-size:13.5px;color:var(--faint);line-height:1.35;display:block;margin-top:4px}

/* Timeline */
.timeline{list-style:none;margin:0;padding:0;display:grid;gap:28px}
@media (min-width:700px){.timeline{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (min-width:1100px){.timeline{grid-template-columns:repeat(4,minmax(0,1fr));gap:22px}}
.timeline li{display:flex;flex-direction:column;gap:12px}
.timeline .bar{height:10px;border-radius:999px}
.timeline .when{font-weight:800;font-size:15px}
.timeline h3{font-size:21px}
.timeline p{color:var(--muted);font-size:16px}
.honest{margin-top:40px;background:var(--surface);border:1px solid var(--line);border-radius:18px;padding:22px 24px;display:flex;gap:16px;align-items:flex-start;color:var(--muted)}
.honest strong{color:var(--ink)}

/* Pricing */
.plans{display:grid;gap:20px}
@media (min-width:980px){.plans{grid-template-columns:repeat(3,minmax(0,1fr));align-items:stretch}}
.plan{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px;display:flex;flex-direction:column;gap:22px;position:relative;overflow:hidden}
.plan h3{font-size:22px}
.plan .for{color:var(--faint);font-size:15px;margin-top:6px}
.price{font-size:40px;font-weight:900;letter-spacing:-.03em;line-height:1}
.price small{font-size:16px;font-weight:600;color:var(--faint);letter-spacing:0}
.plan ul{list-style:none;padding:0;margin:0;display:grid;gap:12px;color:var(--muted);font-size:16px}
.plan li{display:flex;gap:10px;align-items:flex-start}
.plan li svg{flex-shrink:0;margin-top:4px}
.plan .btn{margin-top:auto}
.plan.featured{background:var(--navy);color:var(--on-navy);border-color:var(--navy)}
.plan.featured .for,.plan.featured .price small{color:var(--on-navy-muted)}
.plan.featured ul{color:#E3EAF0}
.plan.featured .badge{font-size:14px;font-weight:800;color:var(--yellow)}
.plan.featured .corner{position:absolute;right:0;top:0;width:64px;height:64px;background:var(--yellow);border-radius:0 0 0 64px}

.promo{display:flex;flex-direction:column;gap:10px}
.promo-tag{align-self:flex-start;font-size:13px;font-weight:800;padding:6px 12px;border-radius:999px;background:color-mix(in srgb,var(--red) 14%,#fff);color:var(--red-ink)}
.plan.featured .promo-tag{background:var(--red);color:#fff}
.setup{font-size:15.5px;font-weight:700;color:var(--ink)}
.plan.featured .setup{color:#fff}
.after{font-size:14.5px;color:var(--faint);line-height:1.45}
.plan.featured .after{color:var(--on-navy-muted)}
@media (prefers-reduced-motion:no-preference){.promo-tag{animation:tagpulse 2.6s ease-in-out infinite}@keyframes tagpulse{0%,100%{transform:scale(1)}50%{transform:scale(1.05)}}}

/* States */
.states{display:grid;gap:16px}
@media (min-width:640px){.states{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (min-width:1024px){.states{grid-template-columns:repeat(4,minmax(0,1fr))}}
.state{background:var(--surface);border:1px solid var(--line);box-shadow:0 18px 40px -30px rgba(0,22,39,.35);border-radius:18px;padding:24px;border-top:6px solid}
.state h3{font-size:21px}
.state p{color:var(--muted);font-size:16px;margin-top:10px}

/* FAQ */
.faq-grid{display:grid;gap:32px}
@media (min-width:960px){.faq-grid{grid-template-columns:1fr 2fr;gap:64px}}
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:22px 0;font-weight:800;font-size:19px;min-height:44px}
.faq summary::-webkit-details-marker{display:none}
.faq summary .pm{width:32px;height:32px;border-radius:50%;border:1.5px solid var(--line);display:grid;place-items:center;flex-shrink:0;transition:transform .2s}
.faq details[open] summary .pm{transform:rotate(45deg);border-color:var(--ink)}
.faq details p{padding:0 48px 24px 0;color:var(--muted);font-size:17px}

/* CTA + form */
.cta{position:relative;overflow:hidden}
.cta .sq{position:absolute;left:0;top:0;width:96px;height:96px;background:var(--blue)}
.cta .qc{position:absolute;left:96px;top:0;width:96px;height:96px;background:var(--red);border-radius:0 96px 0 0}
@media (min-width:768px){.cta .sq,.cta .qc{width:140px;height:140px}.cta .qc{left:140px;border-radius:0 140px 0 0}}
.cta-grid{display:grid;gap:40px;padding-top:88px}
@media (min-width:768px){.cta-grid{padding-top:120px}}
@media (min-width:1024px){.cta-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:72px;align-items:start}}
.cta h2{font-size:clamp(34px,4.6vw,54px);letter-spacing:-.03em}
.cta .lead{color:var(--on-navy-muted);margin-top:20px}
.wa-link{display:inline-flex;align-items:center;gap:10px;margin-top:28px;color:var(--on-navy);font-weight:700;font-size:17px;min-height:44px}
.wa-link:hover{color:var(--on-navy);text-decoration:underline}
.form{background:#FFFFFF;color:#001627;border-radius:var(--radius-lg);padding:28px;display:grid;gap:16px}
@media (min-width:600px){.form{padding:36px}}
.form .two{display:grid;gap:16px}
@media (min-width:600px){.form .two{grid-template-columns:repeat(2,minmax(0,1fr))}}
.field{display:flex;flex-direction:column;gap:8px;font-weight:700;font-size:15px}
.field input,.field select{font:inherit;font-weight:500;font-size:16px;padding:13px 14px;border:1.5px solid #C9D4DE;border-radius:10px;min-height:50px;background:#fff;color:#001627;width:100%}
.field input:focus,.field select:focus{border-color:#0062D6;outline:3px solid rgba(0,98,214,.18);outline-offset:0}
.field .err{display:none;color:#B42318;font-size:13.5px;font-weight:600}
.field.invalid input,.field.invalid select{border-color:#B42318}
.field.invalid .err{display:block}
.form .btn{width:100%;font-size:18px;min-height:56px}
.form .fine{font-size:14px;color:#4A5A6A;text-align:center}
.success{display:none;text-align:center;padding:24px 8px;gap:14px;flex-direction:column;align-items:center}
.success .ok{width:64px;height:64px;border-radius:50%;background:#E7F5EA;display:grid;place-items:center}
.success h3{font-size:26px}
.success p{color:#3F5366}
.form.done .fields{display:none}
.form.done .success{display:flex}

/* Footer */
.footer{background:#000C16;color:#A9B7C4;padding-block:56px 40px}
.footer-top{display:grid;gap:40px}
@media (min-width:900px){.footer-top{grid-template-columns:1.2fr 2fr}}
.footer img{height:42px;width:auto}
.footer p{margin-top:14px;font-size:15px;max-width:340px}
.footer-cols{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px}
@media (min-width:600px){.footer-cols{grid-template-columns:repeat(3,minmax(0,1fr))}}
.footer-cols b{color:#fff;display:block;margin-bottom:12px}
.footer-cols a{display:block;color:#A9B7C4;padding:6px 0;font-size:15px}
.footer-cols a:hover{color:#fff}
.footer-bottom{margin-top:40px;padding-top:24px;border-top:1px solid #1B3148;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:14px}
.footer-bottom a{color:#A9B7C4;margin-left:20px}


/* ===== Fresh white + motion layer ===== */
.alt{background:var(--alt)}
.founder-sec{background:#F1F6FE;color:var(--ink)}
.founder-sec .photo-slot{background:#FFFFFF;border-color:#B9CBE0;color:var(--faint)}
.founder-sec p{color:var(--muted)}
.founder-sec .founder-facts{border-top-color:#D3E0EF}
.founder-sec .founder-facts span{color:var(--faint)}

.trades .wrap{display:block}
.trades-label{padding-top:22px;font-weight:600;color:var(--muted);font-size:15px}
.marquee{overflow:hidden;padding:16px 0 24px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.track{display:flex;width:max-content}
.track-set{display:flex;gap:10px;padding-right:10px}
.track .chip{white-space:nowrap;font-size:15px;padding:10px 18px}

/* hero floating brand shapes */
.hero-bg{position:absolute;inset:0;pointer-events:none;overflow:hidden;z-index:0}
.hero .wrap{position:relative;z-index:1}
.fs{position:absolute;display:block}
.fs1{width:22px;height:22px;background:var(--blue);left:4%;top:14%;border-radius:4px}
.fs2{width:34px;height:34px;background:var(--red);left:44%;top:8%;border-radius:0 34px 0 0}
.fs3{width:14px;height:14px;background:var(--green);left:38%;bottom:12%;border-radius:50%}
.fs4{width:26px;height:26px;background:var(--yellow);right:3%;bottom:10%;border-radius:0 0 26px 0}
.fs5{width:10px;height:10px;background:var(--blue);left:52%;bottom:30%;border-radius:50%;opacity:.6}
.dot-grid{position:absolute;right:-40px;top:40px;width:260px;height:260px;background-image:radial-gradient(#C9D8EA 1.4px,transparent 1.6px);background-size:18px 18px;opacity:.8}

/* word reveal */
.w{display:inline-block}

/* call chip cycling */
.call-chip .ic{position:relative}
.call-chip .ic::after{content:"";position:absolute;inset:-4px;border-radius:14px;border:2px solid #34A853;opacity:0}
.chip-text{transition:opacity .35s,transform .35s}
.chip-text.swap{opacity:0;transform:translateY(6px)}

/* buttons */
.btn-primary{position:relative;overflow:hidden;box-shadow:0 10px 24px -12px rgba(0,98,214,.7)}
.btn-primary::after{content:"";position:absolute;top:0;left:-60%;width:40%;height:100%;background:linear-gradient(100deg,transparent,rgba(255,255,255,.35),transparent);transform:skewX(-20deg)}
.btn:hover{translate:0 -2px}
.site-header{transition:box-shadow .3s,background .3s}
.site-header.scrolled{box-shadow:0 10px 30px -18px rgba(0,22,39,.35)}

/* cards hover */
.quote:hover,.case:hover,.plan:hover,.state:hover{translate:0 -5px}
.case,.plan,.state{transition:translate .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s}
.case:hover,.plan:not(.featured):hover{box-shadow:0 30px 60px -36px rgba(0,22,39,.4)}
.ind img{transition:transform 1.2s cubic-bezier(.2,.7,.2,1)}
.ind:hover img{transform:scale(1.05)}
.svc svg{transition:transform .3s}
.svc:hover svg{transform:translateY(-3px) rotate(-6deg)}
.svc{transition:border-color .3s}
.svc:hover{border-top-color:var(--blue)}

@media (prefers-reduced-motion:no-preference){
  .track{animation:marquee 38s linear infinite}
  .marquee:hover .track{animation-play-state:paused}
  @keyframes marquee{to{transform:translateX(-50%)}}
  .fs1{animation:float1 9s ease-in-out infinite}
  .fs2{animation:float2 11s ease-in-out infinite}
  .fs3{animation:float1 7s ease-in-out infinite reverse}
  .fs4{animation:float2 10s ease-in-out infinite}
  .fs5{animation:float1 6s ease-in-out infinite}
  @keyframes float1{0%,100%{transform:translate(0,0) rotate(0)}50%{transform:translate(10px,-18px) rotate(12deg)}}
  @keyframes float2{0%,100%{transform:translate(0,0) rotate(0)}50%{transform:translate(-14px,14px) rotate(-10deg)}}
  .shape-y{animation:float2 12s ease-in-out infinite}
  .shape-g{animation:float1 10s ease-in-out infinite}
  .maps-card{animation:slide .8s .35s cubic-bezier(.2,.7,.2,1) both, bob 6s 1.2s ease-in-out infinite}
  @keyframes bob{0%,100%{translate:0 0}50%{translate:0 -8px}}
  .call-chip .ic::after{animation:ring 2.2s ease-out infinite}
  @keyframes ring{0%{opacity:.7;transform:scale(.9)}100%{opacity:0;transform:scale(1.35)}}
  .btn-primary::after{animation:shine 4.5s ease-in-out infinite}
  @keyframes shine{0%,70%{left:-60%}100%{left:130%}}
  .founder-photo .s1{animation:float1 9s ease-in-out infinite}
  .founder-photo .s2{animation:float2 11s ease-in-out infinite}
  .cta .qc{transform-origin:0 0;animation:spinq 14s ease-in-out infinite}
  @keyframes spinq{0%,100%{transform:rotate(0)}50%{transform:rotate(-8deg)}}
  .plan.featured .corner{animation:pulsec 3s ease-in-out infinite}
  @keyframes pulsec{0%,100%{transform:scale(1)}50%{transform:scale(1.12)}}

  .js .w{opacity:0;transform:translateY(40%);animation:wordin .7s cubic-bezier(.2,.7,.2,1) forwards;animation-delay:calc(var(--i) * 70ms + 100ms)}
  @keyframes wordin{to{opacity:1;transform:none}}
  .js .hero .lead,.js .hero-actions,.js .promises{opacity:0;animation:fadeup .8s cubic-bezier(.2,.7,.2,1) forwards}
  .js .hero .lead{animation-delay:.55s}.js .hero-actions{animation-delay:.7s}.js .promises{animation-delay:.85s}
  @keyframes fadeup{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}

  .js .reveal{opacity:0;transform:translateY(34px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1),translate .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s;transition-delay:calc(var(--d,0) * 90ms),calc(var(--d,0) * 90ms),0s,0s}
  .js .reveal.in{opacity:1;transform:none}
  .js .reveal-scale{opacity:0;transform:scale(.96);transition:opacity 1s,transform 1s cubic-bezier(.2,.7,.2,1);transition-delay:calc(var(--d,0) * 90ms)}
  .js .reveal-scale.in{opacity:1;transform:none}
  .js .timeline .bar{transform:scaleX(0);transform-origin:left;transition:transform 1.1s cubic-bezier(.2,.7,.2,1);transition-delay:calc(var(--d,0) * 180ms + 150ms)}
  .js .timeline.in .bar{transform:none}
  .js .compare-row{opacity:0;transform:translateX(-18px);transition:opacity .6s,transform .6s cubic-bezier(.2,.7,.2,1);transition-delay:calc(var(--d,0) * 110ms)}
  .js .compare.in .compare-row{opacity:1;transform:none}
}

/* Mobile action bar */
.mbar{position:fixed;left:0;right:0;bottom:0;z-index:60;display:grid;grid-template-columns:1fr 1fr;gap:10px;padding:10px 14px;padding-bottom:calc(10px + env(safe-area-inset-bottom,0px));background:color-mix(in srgb,var(--surface) 94%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-top:1px solid var(--line)}
.mbar .btn{min-height:50px;font-size:16px;padding:10px}
@media (min-width:768px){.mbar{display:none}}
@media (max-width:767px){body{padding-bottom:84px}}

/* Formulario: campo trampa para bots (invisible para personas) */
.hp{position:absolute!important;left:-10000px!important;top:auto;width:1px;height:1px;overflow:hidden}
.form-error{background:#FDECEA;border:1.5px solid #F3B8B3;color:#8A1C14;border-radius:10px;padding:12px 14px;font-weight:600;font-size:15px}
.form .btn[disabled]{opacity:.7;cursor:progress}

/* Página de gracias */
.thanks-grid{position:relative;z-index:1;display:grid;gap:48px;align-items:start}
@media (min-width:1024px){.thanks-grid{grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:72px}}
.thanks-ok{width:68px;height:68px;border-radius:50%;background:#E7F5EA;display:grid;place-items:center;margin-bottom:24px}
.thanks h1{font-size:clamp(34px,4.4vw,54px);line-height:1.03;letter-spacing:-.035em;font-weight:900}
.thanks .lead b{color:var(--ink)}
.thanks-card{position:relative;isolation:isolate;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);padding:28px;box-shadow:var(--shadow)}
@media (min-width:600px){.thanks-card{padding:36px}}
.thanks-card h2{font-size:22px;margin-bottom:18px}
.thanks-card dl{margin:0;display:grid;background:var(--alt);border-radius:var(--radius-sm);overflow:hidden}
.thanks-card dl div{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:12px;padding:12px 16px;border-bottom:1px solid var(--line)}
.thanks-card dl div:last-child{border-bottom:0}
.thanks-card dt{color:var(--muted);font-size:15px}
.thanks-card dd{margin:0;font-weight:700;overflow-wrap:anywhere}
.thanks-card .none{color:var(--faint);font-weight:500}
.thanks-card .fine{margin-top:16px;font-size:14px;color:var(--faint)}
.next-steps{list-style:none;margin:0;padding:0;display:grid;gap:20px}
@media (min-width:900px){.next-steps{grid-template-columns:repeat(3,minmax(0,1fr))}}
.next-steps li{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.next-steps .n{display:grid;place-items:center;width:44px;height:44px;border-radius:12px;background:var(--navy);color:#fff;font-weight:800;margin-bottom:18px}
.next-steps li:nth-child(2) .n{border-radius:0 44px 0 0;background:var(--primary)}
.next-steps li:nth-child(3) .n{border-radius:0 0 44px 44px;background:var(--green-ink)}
.next-steps h3{font-size:21px;margin-bottom:8px}
.next-steps p{color:var(--muted);font-size:16.5px}
@media (max-width:767px){.thanks .fs,.thanks .dot-grid{display:none}}
.form-test{background:#FFF6DD;border:1.5px solid #F2D27A;color:#5C4200;border-radius:10px;padding:10px 14px;font-weight:600;font-size:14px}
.thanks-card .ref{margin:-10px 0 16px;color:var(--faint);font-size:14px;font-weight:600}

/* ===== Landings de servicios ===== */
.crumbs{display:flex;flex-wrap:wrap;gap:8px;align-items:center;font-size:14px;font-weight:600;color:var(--faint);margin-bottom:22px}
.crumbs a{color:var(--faint)}
.crumbs a:hover{color:var(--primary)}
.crumbs [aria-current]{color:var(--ink)}
.kicker{display:inline-flex;align-items:center;gap:10px;font-weight:800;font-size:14px;letter-spacing:.02em;text-transform:uppercase;color:var(--blue-ink);margin-bottom:16px}
.kicker::before{content:"";width:14px;height:14px;background:var(--red);border-radius:0 14px 0 0}
.svc-hero{padding-block:32px 72px}
@media (min-width:1024px){.svc-hero{padding-block:48px 104px}}
.svc-hero-grid{display:grid;gap:48px;align-items:center}
@media (min-width:1024px){.svc-hero-grid{grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:64px}}
.svc-hero h1{font-size:clamp(34px,4.4vw,56px);line-height:1.02;letter-spacing:-.035em;font-weight:900}
.svc-hero .lead{margin-top:22px;max-width:600px}
.btn-call{background:var(--surface);color:var(--ink);border-color:var(--line)}
.btn-call:hover{border-color:var(--ink);color:var(--ink)}
.svc-hero .btn-call svg{color:#1E8E4A}
@media (max-width:767px){.svc-hero .fs,.svc-hero .dot-grid{display:none}}

/* Ilustraciones del hero (maquetas, no capturas reales) */
.svc-visual{position:relative;max-width:520px;width:100%;justify-self:center;isolation:isolate}
.svc-visual .shape-y{top:-24px;right:-18px}
.svc-visual .shape-g{bottom:-18px;left:-18px;right:auto;border-radius:0 0 0 80px}
.mock{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);overflow:hidden;font-size:14.5px}
.mock-bar{display:flex;align-items:center;gap:8px;padding:12px 16px;background:var(--soft);border-bottom:1px solid var(--line)}
.mock-bar i{width:10px;height:10px;border-radius:50%;background:#D5DEE8}
.mock-bar i:nth-child(1){background:var(--red)}.mock-bar i:nth-child(2){background:var(--yellow)}.mock-bar i:nth-child(3){background:var(--green)}
.mock-url{margin-left:8px;flex:1;background:#fff;border:1px solid var(--line);border-radius:999px;padding:5px 12px;color:var(--faint);font-size:13px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.mock-body{padding:20px;display:grid;gap:14px}
.mock-search{display:flex;align-items:center;gap:10px;border:1.5px solid var(--line);border-radius:999px;padding:10px 16px;font-weight:600;color:var(--muted)}
.mock-line{height:10px;border-radius:999px;background:var(--soft)}
.mock-line.w60{width:60%}.mock-line.w80{width:80%}.mock-line.w40{width:40%}
.mock-title{font-size:20px;font-weight:900;letter-spacing:-.02em;line-height:1.15}
.mock-pills{display:flex;flex-wrap:wrap;gap:8px}
.mock-pill{display:inline-flex;align-items:center;gap:6px;padding:7px 12px;border-radius:999px;font-weight:700;font-size:13px;background:var(--soft);color:var(--ink)}
.mock-pill.blue{background:var(--primary);color:#fff}
.mock-gal{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.mock-gal span{aspect-ratio:1;border-radius:10px;display:grid;place-items:end start;padding:6px;font-size:11px;font-weight:800;color:#fff}
.mock-res{border:1px solid var(--line);border-radius:14px;padding:14px;display:grid;gap:6px}
.mock-res.top{border:2px solid var(--primary);background:var(--tint)}
.mock-res b{font-size:15.5px}
.mock-res small{color:var(--faint);font-size:13px}
.mock-stars{color:#E8A400;letter-spacing:1px}
.mock-tag{font-size:12px;font-weight:800;color:var(--ink);background:#FFF2CC;border-radius:6px;padding:2px 7px;justify-self:start}
.mock-map{height:120px;border-radius:14px;position:relative;overflow:hidden;background:
  linear-gradient(90deg,transparent 48%,#fff 48% 52%,transparent 52%),linear-gradient(0deg,transparent 58%,#fff 58% 62%,transparent 62%),#E7F0E4}
.mock-map .pin{position:absolute;width:26px;height:26px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:var(--red);box-shadow:0 6px 14px -6px rgba(0,0,0,.4)}
.mock-map .pin.g{background:#9AA8B5;width:18px;height:18px}
.mock-check{display:grid;gap:8px}
.mock-check div{display:flex;align-items:center;gap:10px;font-weight:600;color:var(--muted)}
.mock-kw{display:grid;gap:6px;font-size:13.5px}
.mock-kw div{display:flex;justify-content:space-between;gap:10px;padding:8px 12px;border-radius:10px;background:var(--soft);font-weight:600}
.mock-kw .no{color:var(--red-ink);text-decoration:line-through;background:#FDECEA}
.mock-kw .ok{color:var(--green-ink)}
.mock-sms{background:var(--soft);border-radius:18px 18px 18px 4px;padding:14px 16px;line-height:1.45;color:var(--ink);max-width:92%}
.mock-sms a{font-weight:700}
.mock-flow{display:grid;gap:10px}
.mock-flow div{display:flex;align-items:center;gap:12px;font-weight:700}
.mock-flow .n{width:30px;height:30px;border-radius:9px;display:grid;place-items:center;color:#fff;font-size:14px;flex-shrink:0}
.mock-note{font-size:12.5px;color:var(--faint);text-align:center;margin-top:12px}

/* Contenido largo (texto que posiciona en Google) */
.prose-grid{display:grid;gap:28px}
@media (min-width:960px){.prose-grid{grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:72px}.prose-grid > .head{position:sticky;top:110px;align-self:start;margin-bottom:0}}
.prose{display:grid;gap:18px;color:var(--muted);font-size:18px;max-width:700px}
.prose h3{color:var(--ink);font-size:23px;margin-top:10px}
.prose strong{color:var(--ink)}
.prose ul{margin:0;padding:0;list-style:none;display:grid;gap:12px}
.prose li{display:flex;gap:12px;align-items:flex-start}
.prose li svg{flex-shrink:0;margin-top:5px}

/* Tarjetas de servicio como enlace */
.svc-link{color:inherit;transition:border-color .2s}
.svc-link:hover{border-top-color:var(--primary);color:inherit}
.svc-link:hover h3{color:var(--primary)}
.more{font-weight:700;color:var(--primary);font-size:15.5px;margin-top:auto}
.rel{display:grid;gap:18px}
@media (min-width:700px){.rel{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (min-width:1100px){.rel{grid-template-columns:repeat(4,minmax(0,1fr))}}
.rel-card{display:flex;flex-direction:column;gap:12px;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:24px;color:inherit;transition:border-color .2s,translate .25s}
.rel-card:hover{border-color:var(--primary);translate:0 -3px;color:inherit}
.rel-card h3{font-size:19px}
.rel-card p{color:var(--muted);font-size:15.5px}
.faq summary .faq-q{font:inherit;margin:0;letter-spacing:0;line-height:1.35}
.incl-note{display:flex;gap:12px;align-items:flex-start;margin-top:6px;padding:14px 18px;border-radius:14px;background:var(--tint);border:1px solid #CFE0F7;color:var(--ink);font-weight:600;max-width:780px}
.incl-note svg{flex-shrink:0;margin-top:3px}

/* Pasos del servicio */
.steps{list-style:none;margin:0;padding:0;display:grid;gap:20px;counter-reset:paso}
@media (min-width:900px){.steps{grid-template-columns:repeat(3,minmax(0,1fr))}}
.steps li{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:28px;counter-increment:paso}
.steps li::before{content:counter(paso);display:grid;place-items:center;width:44px;height:44px;border-radius:12px;background:var(--navy);color:#fff;font-weight:800;margin-bottom:18px}
.steps li:nth-child(2)::before{background:var(--primary);border-radius:0 44px 0 0}
.steps li:nth-child(3)::before{background:var(--green-ink);border-radius:0 0 44px 44px}
.steps h3{font-size:21px;margin-bottom:8px}
.steps p{color:var(--muted);font-size:16.5px}

/* Tabla comparativa con etiquetas propias (móvil) */
.compare.custom .compare-row .them::before{content:attr(data-l) ": "}
.compare.custom .compare-row .us::before{content:attr(data-l) ": "}
@media (min-width:820px){.compare.custom .compare-row .them::before,.compare.custom .compare-row .us::before{content:none}}

/* Bloque final: llamar + WhatsApp */
.cta-contact{display:flex;flex-wrap:wrap;align-items:center;gap:14px 24px;margin-top:28px}
.cta-contact .wa-link{margin-top:0}
.cta .btn-call{background:#fff;color:var(--navy);border-color:#fff}
.cta .btn-call:hover{background:#EAF1FA;color:var(--navy)}
.cta .btn-call svg{color:#1E8E4A}

/* Barra de contacto en móvil con 3 botones */
.mbar{grid-template-columns:1fr 1fr 1.2fr;gap:8px}
.mbar .btn{font-size:15px;padding:10px 8px;gap:6px}
.line-top{border-top:1px solid var(--line)}
#precios{border-top:1px solid var(--line)}
@media (min-width:1100px){.svc-hub{grid-template-columns:repeat(3,minmax(0,1fr))}}